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San Diego Public Information Office Records, 1971-1978Add to your cart. | Special Collections & University Archives

Title: San Diego Public Information Office Records, 1971-1978Add to your cart.
ID: MS-0450
Extent: 29.39 Linear Feet
Predominant Dates: 1976-1978
expand icon Historical Note

In 1970, the San Diego County Board of Supervisors became aware that the public lacked understanding of the roles, responsibilities, and limitations of the county government.  The County Board of Supervisors established the San Diego Public Information Office (PIO) which was developed into a public relations firm under the Chief Administrative Office and charged with creating a communications program for San Diego County government.  Frank Aleshire was elected as Chief Administrative Officer for the County in 1973, and oversaw the PIO for two years.  During which time the PIO developed and began implementing a broad, comprehensive public information program for the County.  In order to perform the tasks, the office was divided into four units: Media, Publications, Public Affairs, and Staff Services.

The Media unit was responsible for providing information and assistance to the news media servicing San Diego county public broadcasting and news releases.  Media created and distributed news releases to local newspapers for events and programs put on by various County departments.  The Publications unit provided slide shows, audio-visual programs, and pamphlets for projects around San Diego.  The skits and shows were used by different community outreach programs.  The Public Affairs unit developed and implemented programs designed to communicate directly with various community groups and to coordinate with the planning department.  In the 1970’s, many communities were built across San Diego and the Public Affairs unit recorded and distributed the notices, agendas, and minutes of all the community planning groups and the development agencies.  Staff Services provided specialized clerical support for the whole department.  Staff Services paid and kept information about vendors, made reports and budgets for the office, and distributed that information to the County.

San Diego County underwent many changes in the 1970's, some motivated by budget cuts and job freezes.  Fred Christensen came in as Public Information Director in the early 1970's interested in re-evaluating the program and re-designing it, and Hal Peyer, Assistant Director was hired in 1975 to help reformulate the program.  In the late 1970's, the PIO was moved into the County's Program Development Agency along with several other departments.  Since the 1980's, the Public Information Office moved several times.  In 1997, the Board of Supervisors developed the Department of Media and Public Relations (DMPR) to ensure information about county issues,  programs and services move quickly  and accurately to the public, employees, and news organizations.  In 2010, it was re-organized and re-named the County Communications Office and is responsible for media and public relations for the County of San Diego, including emergency communications, media relations, news releases, news letters, publications and several major multimedia Board presentations.  While the Office's responsibilities have remained the same, its name, job titles, and staffing structure have reflected changing times and the importance of the internet as an important communications vehicle.

Author: Lanae McElfresh (Intern)
expand icon Arrangement

I. Committee Files

   1.  Community Liaising, 1975-1978

   2.  Projects and Programs, 1972-1976

II. Administrative Files

   1.  Correspondence and Memorandums, 1973-1976

   2.  Financial Records, 1972-1976

III. News Releases, 1972-1978

IV. Newspaper Clippings, 1977-1978

expand icon Forms of Material (links to similar genres)
expand icon Administrative Information
Acquired: 1979.
Restrictions: This collection is open for research.
Rights: The copyright interests in some of these materials have been transferred to or belong to San Diego State University. The nature of historical archival and manuscript collections means that copyright status may be difficult or even impossible to determine. Copyright resides with the creators of materials contained in the collection or their heirs. Requests for permission to publish must be submitted to the Head of Special Collections, San Diego State University, Library and Information Access. Permissions is given on behalf of Special Collections as the owner of the physical item and is not intended to include or imply permission of the copyright holder(s), which must also be obtained in order to publish.  Materials from our collections are made available for use in research, teaching, and private study. The user must assume full responsibility for any use of the materials, including but not limited to, infringement of copyright and publication rights of reproduced materials.
Acquisition Note: Hal Peyer
Preferred Citation: Identification of item, folder title, box number, San Diego Public Information Office Records, Special Collections and University Archives, Library and Information Access, San Diego State University.
Collection Material Type: Official Records
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