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San Diego Opera Association (1974-) | Special Collections & University Archives

Name: San Diego Opera Association (1974-)
Variant Name: The Association, SDOA


Historical Note:

Formed in 1974 out of the dissolution of the San Diego Opera Guild (1950-1974) and San Diego Opera, Inc. (1966-74), the San Diego Opera Association (SDOA) assumed the responsibilities of both organizations.  It is responsible for promoting greater public interest and support of opera, and for supporting the production and presentation of opera in San Diego.

In 1974 the SDOA introduced public memberships, which helped the company to expand, and gave members the privilege of belonging to regional opera guilds around San Diego, based on their place of residence.  Governed by the Council of Guilds, these regional guilds enabled the SDOA to continue its community education and outreach work, and to build a fundraising network to support opera in San Diego.

In 1976, with the passing of founding Director Walter Herbert, the SDOA hired General Director Tito Capobianco, formerly of the New York City Opera.  Working with Capobianco, the SDOA during this period worked to develop numerous educational and outreach programs, and organized special events which frequently complemented opera productions and series, such as the Verdi Festival and Fanfare.  In 1983, the SDOA hired Ian Campbell as General Director, and continues its outreach, education, and support work with Campbell, including the Operation: Opera program, which brings Opera to 100,000 children in San Diego County and Northern Mexico.






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